Salesforce EEB101 : Salesforce Email Essentials (EEB101) Exam

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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A) Predictive Email
B) Scheduled Email Sends
C) Automation Studio
D) Journey Builder

2. A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers

A) Subscribers who click on a specific link
B) Performance data on the Overview tab
C) Images showing how the email rendered on different devices
D) Number of clicks from mobile devices

3. A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

A) AppExchange
B) Code.exacttarget.com
C) Help.exacttarget.com
D) Help and Training Portal

4. Which tactic will improve deliverability for a new sender?

A) Send email during the holiday season when new senders are less likely to be detected
B) Send email to ISPs that have been notified of the new sender
C) Send email to the most active and engaged customers
D) Send email to a minimum of 35,000 subscribers per ISP per day

5. What must be configured in a Marketing Cloud account to use the import wizard?

A) Data Loader
B) Encrypted FTP
C) Enhanced FTP
D) File Transfer

Solutions: