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Microsoft Dynamics 365 Marketing Exam Certification Details:
| Exam Code | MB-220 |
| Sample Questions | Microsoft Dynamics 365 Marketing Sample Questions |
| Passing Score | 700 / 1000 |
| Books / Training | MB-220T00: Microsoft Dynamics 365 Marketing |
| Duration | 120 mins |
| Exam Price | $165 (USD) |
| Number of Questions | 40-60 |
| Schedule Exam | Pearson VUE |
| Exam Name | Microsoft Certified - Dynamics 365 Marketing Functional Consultant Associate |
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Exam MB-220: Microsoft Dynamics 365 Marketing
Candidates for this exam are Dynamics 365 Marketing Functional Consultants. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.
Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.
Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
Part of the requirements for: Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Set up marketing configurations - Configure marketing resources and assets - Configure marketing settings and org units - Manage marketing users and teams |
| Create and Manage Marketing Emails | 15-20% | - Design and create marketing emails - Preview, test, and validate emails - Configure email settings and delivery - Implement email Personalization and dynamic content |
| Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Create and manage companies - Manage contact lifecycle and preferences - Import and deduplicate contacts |
| Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Create and configure lead scoring models - Automate lead qualification and distribution - Manage lead lifecycle stages |
| Create and Manage Customer Journeys | 15-20% | - Design and create customer journeys - Configure journey tiles and triggers - Analyze journey performance - Set up branching and conditions |
| Set up Marketing Forms and Pages | 15-20% | - Implement progressive profiling - Configure form and page elements - Create and publish marketing forms - Create and publish marketing pages |
| Analyze Insights and Manage Events | 10-15% | - Create and manage marketing events - Set up event registration and sessions - Review marketing insights and analytics - Manage event webinars and waitlists |
| Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Build segment queries and filters - Create and manage static segments - Use segment insights |
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