Salesforce MC-201 : Salesforce Certified Marketing Cloud Account Engagement Specialist

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?

A) Custom Opportunity fields
B) Custom Account fields
C) Custom Record Type fields
D) Custom Prospect fields

2. What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

A) The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
B) The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement
C) The Opportunity must have the "Marketing Cloud Account Engagement" record type.
D) The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.

3. What is true about building landing pages in Salesforce using the enhanced landing page experience?

A) Custom code and script can be added to the header or footer code.
B) When you create or edit an enhanced landing page, it is automatically published.
C) The page can be associated to either a connected or unconnected campaign.
D) The only way to add a Pardot form to page is by adding the iframe code in an HTML component.

4. Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

A) Only pass on leads that are very active on your site no matter the company profile.
B) Implement a blended lead scoring and grading system.
C) Automatically assign all leads to sales reps in a round-robin system.
D) Add more landing pages and forms to your site to increase the number of conversion opportunities.

5. How can you set a prospect's first touch campaign?

A) Using completion actions
B) Using automation rules.
C) Using segmentation rules.
D) None of the above

Solutions: