Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes should they make?

A) Rename and delete sandbox synchronized data extensions before connecting.
B) Configure Multi-Org settings to account for two production instances in Setup.
C) Remove existing user mappings, attribute mappings, and tracking subscriptions.
D) Update query activities that reference the synchronized data extensions.

2. Scenario: Northern Trail Outfitters (NTO) is migrating to a single global Marketing Cloud instance and needs to determine the appropriate number of Business Units (BUs) to purchase. Which three factors should be considered before finalizing the number of business units they need to purchase? (Choose 3 answers)

A) Number of brands/geographies which NTO operates
B) If testing/development business unit(s) are required
C) If data/content needs to be segregated between brands/geographies
D) Number of Marketing Cloud users
E) Number of Sales Cloud sandboxes

3. Marketing Cloud Connect synchronizes CRM Contacts and Leads. A consultant discovers duplicate marketing profiles because one customer exists as both a Lead and a Contact after conversion. Which design consideration should have been addressed during implementation?

A) Dynamic Subject Lines.
B) Publication List naming standards.
C) Email Studio folders.
D) Identity and Subscriber Key strategy.

4. Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequent email communications about new products and updates on their portfolios.
They have noticed the messaging and branding being sent varies greatly and would like to create a better customer experience. What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

A) Distributed Marketing
B) Marketing Cloud Connect
C) Einstein Content Selection
D) Distributed Sending

5. A marketer accidentally schedules two Automation Studio automations to update the same target Data Extension simultaneously every night. Occasionally, incomplete records appear in the final audience. Which recommendation best addresses this issue?

A) Replace SQL Query Activities with Filter Activities.
B) Use different SQL activities with identical schedules.
C) Sequence the automations so only one updates the Data Extension at a time.
D) Increase the Automation Studio timeout value.

Solutions: