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What is Marketing Cloud Developer Exam
The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: AMPscript and Server-Side JavaScript | 23% | - Use AMPscript functions for data manipulation - Write Server-Side JavaScript for custom functionality - Write AMPscript for email content personalization - Implement AMPscript in email, CloudPages, and landing pages - Debug and troubleshoot AMPscript and SSJS code |
| Topic 2: Platform Architecture | 15% | - Configure and use Query Activities - Design solutions using Journey Builder - Build automations in Automation Studio - Create and manage CloudPages - Implement triggered send architectures |
| Topic 3: Security and Data Governance | 12% | - Manage API key security and OAuth flows - Configure data privacy and compliance settings - Implement role-based access controls - Apply data retention policies |
| Topic 4: Data Modeling | 16% | - Implement data import and export processes - Design and implement data models using Data Extensions - Utilize Data Views for data access - Define contact data structure and contact key - Implement data relationships (one-to-one, one-to-many) |
| Topic 5: Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Implement API authentication methods - Create and manage API integrations |
| Topic 6: Contact Handling | 14% | - Implement contact segmentation and filtering - Manage contact attributes and data - Handle contact identity resolution - Use contact model concepts effectively |
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