Adobe AD0-E608 : Adobe Customer Journey Analytics Business Practitioner Professional

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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. At Company A, you are directed to reorganize projects and use subfolders to further group associated Workspaces. What is the maximum number of subfolder levels in a single folder within Customer Journey Analytics Projects folder management system?
Response:

A) 50 subfolders
B) 100 subfolders
C) 10 subfolders
D) 5 subfolders

2. Which Adobe CJA features allow tracking purchase conversion rates?
(Select two.)
Response:

A) Campaign Automation Tool
B) Calculated Metrics Manager
C) Conversion Funnel Report
D) Segment Builder Module

3. An analyst creates a filter for people that have engaged with a product. How can the analyst share this subset of people with AEP for customer targeting and personalization?
Response:

A) Audiences that incorporate filters can be published to AEP.
B) Audiences can only be created in AEP by admin users.
C) The filter can be directly published to AEP without additional steps.
D) The filter must first be shared as a PDF file.

4. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:

A) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
B) Select a custom range and manually adjust the start and end dates every week
C) In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value
D) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days

5. Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A) Apply a calculated metric for cross-channel activity.
B) Use the Segment Overlap feature.
C) Reprocess the data ingestion rules.
D) Enable identity resolution using the customer email address.

Solutions: