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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| On-Going Loyalty Management | 10% | - Monitor program performance and optimize - Manage program updates and enhancements - Configure analytics, dashboards, and reporting |
| Loyalty Program and Process Configuration | 52% | - Define incentives, experiential rewards, and vouchers - Manage member enrollment, profiles, and preferences - Configure foundational program settings - Set up currencies, points, and transaction processing - Set up tier models, qualification, and progression - Configure permissions and security model - Configure partner management and collaboration |
| Integration | 22% | - Integrate with Salesforce CDP - Integrate with Commerce Cloud - Integrate with Marketing Cloud - Integrate with Service Cloud - Connect to external systems using APIs |
| Strategies and Design | 16% | - Assess business requirements and define loyalty solution - Apply implementation best practices - Design promotion lifecycle and engagement strategies - Design loyalty program architecture and data model - Define points, benefits, and redemption processes |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question 1
Cloud Kicks has been using Loyalty Management, Sales Cloud, and Service Cloud as part of its tech stack to manage its Loyalty Program. The marketing team is interested in implementing Salesforce Marketing Cloud, so Loyalty program members can be informed and engaged with personalized emails sent using Salesforce Marketing Cloud.
Using the least development effort, how can the Loyalty Management Consultant accomplish the necessary integration between Salesforce Marketing Cloud and Loyalty Management platforms?
A. Create a connected app to integrate Salesforce Loyalty Management and Marketing Cloud via APIs
B. Design Datasets with Dataflows and the Dataset Builder
C. Install and configure Marketing Cloud Connect to integrate with Loyalty Management
D. Install and configure Salesforce Marketing Cloud Contacts Connection
Question 2
A sports clothing and accessories retailer has a strategic partnership with other businesses that provide sports equipment and outdoor sports experiences. This retailer wants its Loyalty program members to be able to redeem their points when shopping with its redemption partners.
When creating a Loyalty Program partner record, how should an Administrator set up the partners in the Loyalty management application?
A. Set the program partner type to redemption > Activate > Define the accrual cost per unit.
B. Set the program partner type to both > Activate > Define the accrual cost per unit.
C. Set the program partner type to accrual > Activate > Define the redemption cost per unit
D. Set the program partner type to redemption > Activate > Define the redemption cost per unit
Question 3
A company's Marketing Team needs to set up a promotion and use Promotion Market Segments where members of a specific age range and with expressed preferences will benefit from this promotion.
What is the recommended solution for the team to set up the Promotion Market Segments?
A. Salesforce Reports and Dashboards
B. Salesforce Customer Data Platform
C. Salesforce Marketing Cloud
D. Custom coded solution
Question 4
The Loyalty Administrator for Northern Trail Outfitters (NTO) Insider program defines tier groups - Status Tier Group with a Fixed Model and Period of one year. The three tiers are defined - Silver (base), Gold (next tier), and Platinum (the highest tier).
Qualifying Points reset date is set at December 31,2022, with a frequency of one year.
Extend Expiration for this tier group is Qualifying Points Reset Date.
A member joins NTO Insider in the Silver tier and, after a year of engagement, gets upgraded to the Gold tier on March 16, 2023.
Which date would be the new Expiry date for this member after the tier is upgraded to Gold?
A. December 31,2024
B. December 31. 2023
C. March 31, 2024
D. March 16,2024
Question 5
Northern Trail, outfitters (NTO) needs to process tier assessment rules on its member's anniversary date NTO wants to set up a Data Process Engine that transforms the data that is available in Salesforce and writes back the transformation results as new or updated records.
Which Kind of permission Set is required to enable the Data Processing Engine definitions?
A. Loyalty Analytics admin
B. Rule Engine Designer
C. Data Pipelines Base User
D. CLA Analytics Base Admin
Solutions:
| Question 1 Answer: C | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: C |


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