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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Analytics and Reporting | 10% | - Marketing performance analysis
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. Which two assets can users mark up in Microsoft Dynamics Marketing? Each correct
answer presents a complete solution.
A) videos
B) advertisements
C) webpages
D) components
2. You create a client contact in Microsoft Dynamics Marketing.
You need to entirely replace the client contact with a vendor contact.
What should you do in the client contact?
A) Change the role from Client to Vendor.
B) Change the group from Client to Vendor.
C) Change the group from Client to Marketing.
D) Add a contract to the contact record.
3. You create an event and the associated event registration items in Microsoft Dynamics Marketing.
When a user registers a contact for the event, she selects a registration item and notices that the item quantity is set to 1 and unavailable.
Why is the quantity unavailable?
A) Registration is not available for the item.
B) The item registration does not require the submission of the attendee's name.
C) The item registration requires the submission of the attendee's name.
D) The maximum registration for the item has been met.
4. You create an approval request from a template.
What happens to the approval request status after all the approvers respond to the request?
A) It changes to Completed
B) it remains the same until manually updated by the requester.
C) It changes to In Process unless an approver previously set the status.
D) It changes to Reviewed by All.
5. Which field value can you NOT specify in a Request for Quote (RFQ) template?
A) Requirements
B) Vendors
C) Status
D) Date
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: D |


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