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Microsoft MB2-720 : Functional Application in Microsoft Dynamics Marketing

MB2-720

Exam Code: MB2-720

Exam Name: Functional Application in Microsoft Dynamics Marketing

Updated: Aug 03, 2026

Q & A: 90 Questions and Answers

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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Email Marketing and Customer Journeys20%- Email marketing execution
  • 1. Customer journey automation
    • 2. Email templates and personalization
      Configure Microsoft Dynamics Marketing20%- System configuration and setup
      • 1. User and security configuration
        • 2. Marketing application settings
          Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
          • 1. CRM data sharing
            • 2. System interoperability
              Manage Leads and Segmentation20%- Lead management lifecycle
              • 1. Segmentation and targeting
                • 2. Lead creation and scoring
                  Marketing Campaign Management20%- Campaign creation and execution
                  • 1. Campaign tracking and monitoring
                    • 2. Campaign planning and setup
                      Analytics and Reporting10%- Marketing performance analysis
                      • 1. Reporting dashboards
                        • 2. Campaign analytics and KPIs

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          1. Which two assets can users mark up in Microsoft Dynamics Marketing? Each correct
                          answer presents a complete solution.

                          A) videos
                          B) advertisements
                          C) webpages
                          D) components


                          2. You create a client contact in Microsoft Dynamics Marketing.
                          You need to entirely replace the client contact with a vendor contact.
                          What should you do in the client contact?

                          A) Change the role from Client to Vendor.
                          B) Change the group from Client to Vendor.
                          C) Change the group from Client to Marketing.
                          D) Add a contract to the contact record.


                          3. You create an event and the associated event registration items in Microsoft Dynamics Marketing.
                          When a user registers a contact for the event, she selects a registration item and notices that the item quantity is set to 1 and unavailable.
                          Why is the quantity unavailable?

                          A) Registration is not available for the item.
                          B) The item registration does not require the submission of the attendee's name.
                          C) The item registration requires the submission of the attendee's name.
                          D) The maximum registration for the item has been met.


                          4. You create an approval request from a template.
                          What happens to the approval request status after all the approvers respond to the request?

                          A) It changes to Completed
                          B) it remains the same until manually updated by the requester.
                          C) It changes to In Process unless an approver previously set the status.
                          D) It changes to Reviewed by All.


                          5. Which field value can you NOT specify in a Request for Quote (RFQ) template?

                          A) Requirements
                          B) Vendors
                          C) Status
                          D) Date


                          Solutions:

                          Question # 1
                          Answer: B,D
                          Question # 2
                          Answer: C
                          Question # 3
                          Answer: A
                          Question # 4
                          Answer: A
                          Question # 5
                          Answer: D

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