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Salesforce MCE-Con-201日本語 : Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版)

MCE-Con-201日本語

Exam Code: MCE-Con-201-JPN

Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版)

Updated: Aug 10, 2026

Q & A: 185 Questions and Answers

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About Salesforce MCE-Con-201日本語 Exam

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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionObjectives
Topic 1: Email Marketing and Content Creation- Email Studio capabilities
  • 1. Content Builder assets and management
    • 2. Email design and content building
      - Personalization and dynamic content
      • 1. AMPscript basics
        • 2. Dynamic content rules
          Topic 2: Marketing Cloud Core Concepts- Customer engagement fundamentals
          • 1. Data model concepts (Contacts, Subscribers, Leads)
            • 2. Marketing Cloud architecture overview
              Topic 3: Automation and Journey Orchestration- Automation Studio
              • 1. Automation workflows
                • 2. Data extension automation processes
                  - Journey Builder
                  • 1. Journey configuration and entry sources
                    • 2. Decision splits and engagement steps
                      Topic 4: Tracking, Reporting, and Optimization- Optimization practices
                      • 1. A/B testing concepts
                        • 2. Deliverability best practices
                          - Analytics and reporting
                          • 1. Campaign performance analysis
                            • 2. Email tracking metrics
                              Topic 5: Data Management and Integration- Integration concepts
                              • 1. API integrations
                                • 2. Salesforce CRM integration
                                  - Data Extensions and Contact Builder
                                  • 1. Data modeling and relationships
                                    • 2. Import and extract activities

                                      Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

                                      1. 顧客から、メール内の送信時刻の値が送信ログに追加されない理由について問い合わせがありました。
                                      送信時刻変数を送信ログに正しく書き込むには、どの2つの操作を実行すればよいでしょうか?(2つ選択してください)

                                      A) 送信ログが属性グループにリンクされていることを確認してください。
                                      B) 送信処理中にデータ拡張機能への送信ログを有効にします。
                                      C) コンテンツ内で WriteToLog() AMPscript 関数を使用します。
                                      D) AMPscript変数名を送信ログフィールドに一致させます。


                                      2. 分析チームは、メッセージの性質上、法的義務を確実に履行するために、トランザクションメールの指標、特に送信済みと未送信に関するリアルタイムの更新情報を取得したいと考えています。
                                      彼らは何を使うべきでしょうか?

                                      A) プラットフォームイベントAPI
                                      B) 送信オブジェクト上のデータ取得
                                      C) 送信ごとにデータビューのエクスポート
                                      D) イベント通知サービス


                                      3. グローバル小売企業は、単一の顧客基盤を共有する複数の事業部門を運営しています。マーケティングチームは独立した購読者管理とブランディングを必要とし、一方、企業コンプライアンス部門はグローバルな購読解除リクエストを一元的に処理する必要があります。これらの要件を最もよく満たすアーキテクチャはどれでしょうか?

                                      A) 共有加入者キー戦略と企業レベルの抑制管理を備えたエンタープライズ2.0を使用する。
                                      B) 各事業部門内で購読者を独立して保存し、企業全体で共有することはありません。
                                      C) 異なる加入者キーを使用して、各事業部門ごとに重複した連絡先を作成します。
                                      D) 共有データなしで、各ビジネスユニットごとに個別のコンタクトビルダーデータモデルを維持する。


                                      4. Northern Trail Outfitters社は、Marketing Cloudアカウントをアップグレードし、送信者認証パッケージ(SAP)を導入しました。同社は定期的に30万件のメッセージを送信しています。送信者の評判に関して、どのような点に注意すべきでしょうか?

                                      A) 送信者としての評判を維持するためには、少なくとも月に25万通のメッセージを送信する必要があります。
                                      B) トランザクション送信用のSAPと商用送信用のSAPをそれぞれ用意する必要があります。
                                      C) 1ヶ月に送信されるメッセージ10万件ごとに、専用のIPアドレスを1つ割り当てる必要があります。
                                      D) 月間メッセージ数が50万件未満なので、共有IPアドレスを使用するべきです。


                                      5. Northern Trail Outfittersは、新規顧客を獲得した際に、ブランド名を冠したウェルカムメッセージを最適化された送信時間で送信したいと考えています。新規顧客情報は、1時間ごとのバッチファイルドロップによってMarketing Cloudに送信されます。コンサルタントはどのソリューションを推奨すべきでしょうか?

                                      A) Automation Studio を使用して新規顧客を処理およびセグメント化し、Email Studio を使用してキャンペーンの送信と意思決定を行います。
                                      B) Journey Builder を使用して、新規顧客の処理とセグメント化、キャンペーンの送信と意思決定を行います。
                                      C) Automation Studio を使用して、新規顧客の処理とセグメント化、キャンペーンの送信と意思決定を行います。
                                      D) Automation Studio を使用して新規顧客を処理およびセグメント化し、Journey Builder を使用してキャンペーンの送信と意思決定を行います。


                                      Solutions:

                                      Question # 1
                                      Answer: B,D
                                      Question # 2
                                      Answer: D
                                      Question # 3
                                      Answer: A
                                      Question # 4
                                      Answer: A
                                      Question # 5
                                      Answer: D

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