GCCC SCMP : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?

A) Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.
B) Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.
C) Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.
D) Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.

2. Benchmarking is a critical element of communication research because it:

A) contributes to the improvement of communication effectiveness by identifying best practices.
B) can take the place of primary research methods.
C) can drive the adoption of new approaches by showing what best-in-class organizations are doing.
D) identifies communication practices that can be easily introduced into the organization with minimal modification.

3. When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A) so there is time to print new business cards.
B) leaders need to feel important so they want to be notified first.
C) to ensure they have the information needed to communicate with others.
D) media tends to distort messages.

4. At the end of a safety communication project, the measurement that would be the BEST indicator of success would be changes in:

A) Attitudes.
B) Awareness.
C) Knowledge.
D) Behavior.

5. In defining the goals component of a communication plan, a communication manager should:

A) decide what the target audiences should do as a result of implementation of the communication plan.
B) determine which goals can be tracked on a continuous basis.
C) evaluate a wide range of communication channels that will reach the target audiences.
D) request clarification from senior management regarding the resources available to implement the plan.

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