Salesforce MC-202 : Salesforce Certified Marketing Cloud Email Specialist

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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A. Configure Journey Entry Event to 'allow no re-entry.'
B. Configure Journey Email Send to dedupe on email address.
C. Configure Journey Settings to 'allow no re-entry.

Question 2

Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A. Select categories and content type from the import dropdown when importing images.
B. Configure Eastern Content Tagging to automatically tag stock art.
C. Import a metadata tag index for the stock art so the images are searchable

Question 3

A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

A. The send is canceled when the approval is withdrawn.
B. The Send is paused unit is approved again.
C. The originally approved version of the email will besent.

Question 4

A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A. Unshare the email.
B. Cancel send using email.
C. Withdraw email approval.

Question 5

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A. An automation that deletes old data extensions, emails, and reports
B. An automation that Imports subscriber data regularly and updates key data extensions
C. An automation that contains several recurring emails and decisioning points

Solutions: