Salesforce MCE-Admn-201 : Salesforce Certified Marketing Cloud Engagement Administrator

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question #1
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

A. Analytics Builder > Reports > Email Send Report
B. Email Studio > Email > Tracking > Sends
C. Contact Builder > All Contacts > Email
D. Studio > Email > Subscribers > All Subscribers

Question #2
Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?

A. Distributed Marketing
B. Marketing Cloud Connect
C. Distributed Sending

Question #3
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
C. A new sender profile needs to be leveraged for sending transactional emails
D. Multiple brand logos must be accommodated in an email header

Question #4
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?

A. Publication List
B. Group
C. List
D. Data Extension

Question #5
Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?

A. Add Marketing Cloud Security Administrator
B. Remove Marketing Cloud Viewer
C. Remove Marketing Cloud Channel manager
D. Add Distributed Sending user

Solutions: